The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthất bại their identities & contact information in an impressum.quý khách sẽ xem: Impressum là gì

Read on to lớn find out what an impressum is, whether or not you need one, và how khổng lồ create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership & authorship of content, which is legally required khổng lồ be put on published online and print truyền thông media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the contact information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “lớn impress or to lớn engrave sầu.” The closest English equivalents khổng lồ “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to lớn the German Teletruyền thông media Act, you need an impressum if you operate a commercial website (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain or not.

An impressum is similar to a business’s privacy policy. However, privacy policies are more extensive sầu and required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, gmail address)Business registration information (including register name và registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users khổng lồ create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information và legal identification numbers. Facebook allows users khổng lồ input up khổng lồ 2,000 characters for their impressum, after which the text is shortened, and a link to lớn the complete impressum is added.

Facebook’s Pages, Groups, và Event Policies require page administrators khổng lồ obey all applicable laws & regulations. This means if you’re subject lớn the Teletruyền thông media Act, Facebook requires you to lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to lớn write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.

Audi

Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name và number, & VAT ID. They provide additional liên hệ information & resources for users who want to find out more about their fuel consumption data.

An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.

Birkenstock

Birkenstock’s Facebook About Page features their business description và impressum. Although they have a relatively short impressum, they provide the required business và tương tác information.

You can vary the length of your impressum và the order of information as long as the required information is presented.

Allianz

Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum khổng lồ your website’s full imprint or impressum page for your users’ convenience.

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How khổng lồ Add an Impressum on Your Facebook Page

Here’s how to add an impressum lớn your Facebook page:

Click Pages in the left menu of your News Feed.Go khổng lồ your Page và cliông xã Edit Page Info.Scroll down to lớn the More section & enter your business information in the Impressum field.Clichồng Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông chồng out the impressum samples below khổng lồ get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business & tương tác information for their Switzerland office. They also provide tương tác information for their US office for US users.

It’s a good practice for multinational companies with English websites lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerl&, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, và provides company details including the CEO’s name, business address, liên hệ information, and business registration information.

Follow this example by identifying who manages or owns your website. If your trang web is maintained by a third-các buổi tiệc nhỏ organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability & privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-buổi tiệc nhỏ organization that developed their website.

Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a liên kết to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is & how lớn create one, let’s revisit what you need to lớn know about impressum:

An impressum is a statement of ownership and authorship.An impressum helps combat spam và disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerlvà.A standard impressum text includes names of the business/website owner, business contact information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Teletruyền thông Act for detailed descriptions of the requirements.

Finally, display your impressum in conspicuous places on your website or Facebook page to lớn comply with German laws.