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Stanton started his career as a Bond trader in Chicago, and on weekends would find happiness in taking photographs of the landscape around the đô thị. After he was fired from his job, he packed his bags and moved lớn the greatest thành phố in the world—Thành Phố New York.
He decided lớn follow his passion for photography & set an initial goal for himself khổng lồ photograph 10,000 people around Thành Phố New York City. At first, the idea of photographing strangers intimidated Stanton, but with the determination to lớn reach his goal, that fear soon faded.
At the start, Stanton would take 10-40 candid pictures a day & would post them to lớn both his personal website và his social truyền thông pages. Although his personal website didn’t get much attention, his social truyền thông pages were flourishing with likes, comments, và shares. Noticing the attention he was getting, Stanton decided to lớn add words khổng lồ his pictures, stories behind the images, thus creating the phenomenon of Humans of Thành Phố New York.
Today, the Humans of New York Facebook page has almost 18 million followers và counting. However, the HONY empire has reached far beyond the Facebook world, & even further beyond the borders of Thành Phố New York City và its boroughs.
Humans of Thành Phố New York started its own trang web where it publishes all its blog posts, & shares previous & upcoming adventures that Stanton has planned. His work is also featured in two Thành Phố New York Times best sellers, “Humans of New York”, and “Humans of New York: Stories”. In 2013, he also made the Time Magazine “30 people under 30 changing the world”.
After a lot of time photographing the “random New Yorker”, Stranton began to get creative sầu with his posts and started incorporating various themes to lớn his work. He started a series within his blog that focused on diverse social and political issues affecting people around the world. These included inmate stories, pediatric cancer stories, and refugee stories, to lớn name a few.
“I asked her out during a movie. I was really nervous, so I executed with about half the talent cấp độ that I could have. I accidentally…" pic.twitter.com/hnlLLCF0vI
— Brandon Stanton (
humansofny) May 10, 2017
When this branch of his blog received positive feedbaông xã, he decided khổng lồ widen his camera lense & took his blog around the world. He traveled lớn countries like Pakischảy, Iraq, Kenya, Ukraine & India where he collected the life testimonies of many different individuals. The stories he collected from these places were of people facing different obstacles than the ones Americans were used lớn hearing about. By taking his skill of storytelling international, Stanton was not only able to exp& his network by thousands, but was also able lớn connect to people around the world & raise awareness & empathy in all of his followers.
Through all of his success, one thing is for sure: Brandon Stanton knows how to tell a story.
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Brandon’s Storytelling TechniqueThere is much more khổng lồ his blog than the pictures that he takes, and a lot of his success lies within the words that he attaches khổng lồ them. The stories behind the pictures bring them to life và set an atmosphere for his blog that fascinates the public, & keeps them coming back for more.
Santon once said, “The general tone of the site is one of genuine interest và compassion và maintaining that spirit is the only reason Humans of Thành Phố New York survives.” In order to lớn preserve this status, HONY always makes sure lớn put good storytelling at the heart of everything that they vì.
In order to lớn obtain the information thats makes this all possible, Stanton asks permission khổng lồ photograph an individual, he snaps a picture, và he tells them about the blog that they will be part of.
He then engages in conversation by asking one of two questions, “What is your greachạy thử struggle?” or “Give me one piece of advice”. Although these questions are quite broad, the answers open doors into the personal depths of these strangers lives.
Stanton said, “Their individual stories reflect on different facets of the human experience, from struggles to lớn heartbreak to inspiration”.
When writing HONY posts, Stanton makes sure that he embraces the human that he is telling the story about. By using a real person’s experience, Stanton takes an abstract issue that could mean nothing to the general public, and turns it inkhổng lồ something relatable by creating empathy with its readers. By doing this HONY followers are able to lớn emotionally connect with the person in the photograph through its storytelling.
“My mother lost her eyesight slowly. At first her eyes began to change colors. The doctor told us that she needed a surgery, and I promised her I’d get the money. It was my dream lớn save her eyesight. I did some repair work. I helped our neighbors with…" pic.twitter.com/4c8YxkCuUe
— Brandon Stanton (
humansofny) February 23, 2018
Stanton also tries lớn accentuate the positive sầu in his storytelling. He knows that people really connect with emotion, & the stronger the emotion, the better. His blog has taught hyên that nội dung with strong emotion is more likely khổng lồ be shared. Although negative & positive sầu nội dung can both spark emotion, HONY have sầu proven that positive emotion is more viral than negative sầu.
By connecting with their readers through storytelling, HONY creates a following of people who are more compassionate và empathetic lớn people and the world around them. Stanton has been successful in creating a culture of followers who are there to lớn listen and learn from his stories, rather than judge the people they’re about. Because of this, strangers are more willing lớn open up và giới thiệu with the world. “I can exist without the audience” Stanton says, “but I can’t exist without the people telling their story.”
As long as people are willing to lớn mô tả, Brandon Stanton will continue lớn tell their stories through Humans of Thành Phố New York.
Here at All Good Tales we are passionate about stories và love to lớn showcase brands & individual who we think are great at telling their story. We are currently doing great work for brands like Kingspan, Glandore, Ancestry.com, và daa, lớn name just a few. We are building brvà newsrooms, executing exciting lăng xê strategies, & training key staff how lớn source, structure và tell great stories. For more information please clichồng here or call Gaye on (01) 254 1845.
